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PALETTE PLANS

Your look. Your choice.

Explore the makeup, products and techniques for your next occasion.

Try every current feature free during beta.

No payment details required. No charges or automatic enrollment when beta ends.

Open the free beta

Our planned launch prices

All prices in USD

At launch, the free demo has no time limit and no full-access trial. Personalized selfie looks require an Event Pass or Plus.

Free tier at launch

Free

$0

A place to start.

  • Makeup previews on AI sample models
  • Before-and-after comparisons on sample models
  • A sample application tutorial
  • Check your selfie upload before purchasing

During beta, all current features are available free.

Planned at launch

Plus Monthly

$4.99/ month

For your everyday routine and special plans.

  • Personalized makeup previews on your selfies
  • Outfit and occasion coordination
  • Featured brand mixing and single-brand looks
  • All product-specific written tutorials

Planned monthly subscription. Not available to purchase yet.

Best value · planned at launch

Plus Annual

$29.99/ year

A year of looks, for less.

  • Everything in Plus Monthly
  • About $2.50 per month, billed yearly
  • About 50% less than 12 monthly payments

Planned annual subscription. Not available to purchase yet.

Planned at launch

Event Pass

$2.99/ 7 days

For one occasion, without a subscription.

  • Seven days of Plus access
  • Explore looks for your outfit and event
  • Follow the selected-product tutorials
  • One-time payment · no automatic renewal

Planned seven-day pass. Not available to purchase yet.

What’s available now?

Full-face makeup and individual-area previews, outfit color coordination, a featured product catalog, editable product choices, and written tutorials. All are included in the free beta.

What happens when paid plans launch?

You choose whether to purchase a plan. Prices and any renewal terms will be shown before payment. There is no active subscription or checkout on this beta.

What do the previews show?

Approximate product colors and placement on your selfie. Results depend on the photo and do not guarantee an exact foundation match or professional application. The featured catalog includes selected ranges, not every product from every brand.